Archive for December, 2006

December 24, 2006

boo.. from Singlehood.. Part 2

while on quest for singleton woos and boos… I endup reading Bhaichand Patel’s Chasing the Good Life : On Being Single, a Mono of Single Life.. lively and varied volume of essays brings together the thoughts of more than two dozen Indian men and women on life as a bachelor, spinster, divorcee, widow, widower — and even husband or wife.

One category well represented is of those who could be described as defiantly single: they insist they have absolutely no regrets about being unmarried and even revel in their single status. but others(Rahul Singh/most of older writes) who see their single status as something that can be coped with but is not a cause for celebration, who are the most convincing. The life of a married single that Sheela Reddy describes is probably best only for those who are ambivalent about the charms of their spouse since you cannt avoid wondering why bother to get married at all..??

Among them is Asha Narang Spaak, who in her contribution Bathrooms Are Not for Sharing, delights in being able to spend hours doing the newspaper crossword or watching the wildlife in her garden. But can’t you do all these things and more if you are married?

India’s grand old man of letters, Khushwant Singh, contributes an amusing, if a touch self-indulgent essay which looks at being single from a completely different angle from that of the other writers. Singh, a widower, finds that for him the pleasure of being alone is that you can break wind — or be offensive in any other way you choose — without anyone caring.

It could be great if author could have captured views from Ratan Tata, Mr. President APJ Kalam..! cannot avoid wondering what they were thinking…!! Two-thirds of the essays in this book are written by women and some of them, plus one or two male contributors, fall into the assumption that singlehood is somehow trickier for women than it is for men. There are several reasons why this might be the case, often related to societal scepticism that manifests itself in, for example, difficulty in finding accommodation or even outright and blatant ostracism. In addition, the biological clock ticks more rapidly for women than for men. However, the reverse case — that men might have to deal with particular difficulties when they are single — is not properly put, which is a shame.

one conclusion to be drawn from this book it is that single people are anything but a homogenous group who share the same values, interests and problems. There are as many ways of being alone as there are of being in a couple.

Proud of me: If anything I can credit my international-exposure- and-happy-go-lucky-backpacker-attitude has given me; is habit of acceptance & not pre-judging… whether its same sex relationship or no relationship – all is good, if no harm for other and happiness for you (ofcourse by having self-defined values & ethics). I treat each day at its merit.

having said that.. I know, Life is not always about choices, fortunately or unfortunately its about priorities…

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December 21, 2006

New Year wishes to those who..

To those who love to sleep but always wake up in a good mood,
to those who still kiss when they say hello,
to those who work hard and have even more fun,
to those who rush to work, but don’t honk at the traffic lights ,
to those who arrive late but don’t look for excuses,
to those who switch off the television to make conversation,
to those who are happy when they do twice as much,
to those who wake up early to help a friend,
to those who have the enthusiasm of a child and the thoughts of an adult,
to those who only see black when it is dark,
to those who don’t wait until New year time to start new good habit to be a better human being

Merry Christmas and A Happy New Year!!!

December 20, 2006

One test match win drives TV ads rates up…

One win, and cricket ad rates zoom

was wonder with one test win, 15% increase on ESPN star Tv ads rate is good? or worth-it? how ROI(return-on-investment) for these TV ads is calculated?
time to start “TV vs. Internet ads” argument…:

Today, the Internet offers advertisers a wide range of tools, which they can leverage to connect with their customers: email marketing, search engine advertising, floating animated page takeovers, interactive rich media ads, streaming audio/video, viral marketing… the list is endless. Besides scoring high points on the novelty scale, these media offer advertisers a multitude of exclusive benefits: interactivity, measurability, synergy, targeting, multi-media, and even flexibility. Powered by these unique benefits, which are not available in any other medium, Internet advertising revenue has grown significantly faster than television advertising. According to the latest ad spend predictions from ZenithOptimedia, television advertising can begin to lose its global share of revenue in 2007 (after having lost significant bytes of the pie from the US and many parts of Europe).

In India, experts estimated the Internet would take 11 years to reach a base of 50 million people. Growing exponentially with each passing year, the Internet has in the last decade reached 40 million people! Television, on the other hand, took 28 years to reach the same number of people. Radio took 38 years and newspapers, 162 years. By the close of 2005, there were 38.5 million Internet users in the country (32 per cent being women, IAMAI 2005)—more than five times the number of users in the year 2000. While Internet advertising comprised less than one per cent of advertising in the year 2005, it is expected to be four per cent by the year 2010 i.e. 747 crores on a base of 19,562 crores. Until such time, the projected yearly growth rate of the ad industry is expected to stabilize at 11 per cent; the growth of the online ad industry will be consistently more than 40 per cent.

The next 10 years of advertising is set to see a convergence of diverse media. Leading organizations are pioneering new ways of measuring the impact of online advertising. As the Internet continues to lead the way on accountability, traditional media will have to respond with better matrices for audience composition and marketing performance. In order to engage consumers—who today have several choices and great control over message delivery—ad agencies are compelled to make highly innovative advertisements. The new advertising world is set to grow more entertaining, informative, relevant, and authentic.

tomorrow is tomorrow anyways, meanwhile ESPN-Star is making money…

December 18, 2006

too late yet too soon…its..’You’ finally

So the Time person of the year is you. Otherwise know as “US”.

Time magazine is catchup instead of leading. what new about ‘You’? already, BBC called 2005 as ‘Year of Digital Citizen

“Twelve months ago, it was clear the mass consumer was going to have at his or her disposal many more gadgets with greater capacity to record, store and share content. It was going to be a year in which people started to challenge those who traditionally provide us with content, be it news, music, or movies….
– BBC

OK, masses have never really had a very powerful voice until technology, the internet and blogging have turned everything upside down and reversed the power based.

“But look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. . . . It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes. . . .

The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution. . . .

And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you. . . .
– Times

Remember reading interesting argument – its both too soon and too late to recognize “You” because, what will make “You” interesting hasn’t happened yet. Yes, “You” are TiVo-ing, customizing ringtones and downloading music/movies, but in numbers that matter “You” aren’t yet uploading your own television commercials, forming your own social networks, creating newscasts or even linking to each other’s blogs. Perhaps, in a year in which so much has happened involving so many notable people, “They” couldn’t decide. Or perhaps “They” they were being clever. Or lazy. But wise? “I” don’t think so.

December 18, 2006

for better IQ.. if that matters

was reading an article about IQ. IQ(Intelligence Quotient) is ratio of tested mental age to chronological age, usually expressed as a quotient multiplied by 100.

I always thought- having good IQ proves nothing and does not means success, because :

  • I never to manage to score high. I loved it when E.I. book was published (wow, now I have offical study/excuse).
  • Test pattern sure does have a problem since recent IQ test asked which of four fruits was different. It was the one with more than one seed; but what if you were not familiar with these fruits? Obviously this test is culturally biased. You are assumed to have certain knowledge, yet you are being tested for intelligence, not knowledge. Similar rearranging words to name places, country, ocean,etc.. clearly this would be found thru method of elimination. clearly this a test-taking-ability. so a person bound to score higher than another person of equal intelligence who hasn’t learned simple techniques for scoring higher on multiple – choice tests.
  • Reality: Do we know IQ for Sachin Tendulkar? who cares? Now, good example is Laloo’s is new avatur. the man is doing what he doing by surrounding himself with intelligent people.

Ofcourse, an imperfect test is better than no test. I and may be you agreeing IQ test methods are not perfect doesnt prove anything. You are bound to ask my IQ scores and so do others with you. right?!

I noticed few interesting ‘to-do’ points from a study for better brainpower :

  • Good thinking habits: Just use a problem solving technique for several weeks and it will become a habit. Redesign everything you see for a while, and that will become a habit. You can develop many good thinking habits with some effort, and then be more resourceful effortlessly from that point on. Use the power of habit. may be you would want to start with Sudoku.
  • Learn a language: Learning a new language has been shown to halt the age-related decline in brain function. It also introduces your mind to new concepts and new ways of looking at things (in English we are afraid, whereas in Spanish we have fear). It is one of the best brain exercises.
  • Blog: Yes, that you read correctly ‘Blog’. Writing is good for your mind in a number of ways. It is a way to tell your memory what is important, so you’ll recall things more easily in the future. It is a way to clarify your thinking.
  • Ask questions: This is a great way to keep your brain in shape. Just get in the habit of asking questions often, even if it is only in your own mind.
  • Imaginary friends: Talking to and getting advice from characters in your mind can be a great way to access the information in your subconscious mind. Imagine a conversation with a person who has a lot of knowledge in the area you want advice in.
  • Talk: Talking is only good for the brain if you are actually exercising it, of course. Try explaining something that you don’t understand very well to a friend, though, and you’ll notice that the process of explaining will help you clarify your understanding.
  • Adjust your beliefs: Believe you are smarter, and you’ll become smarter.
  • Model others: Find others that are creative, intelligent, or very productive. Do what they do, and think what they think. (ofcourse, take advices NOT decisions)
  • Breath deep: More air in means more oxygen in the blood and therefore in the brain. Breath through your nose and you’ll notice that you use your diaphragm more, drawing air deeper into your lungs. Several deep breaths can also help to relax you, which is conducive to clearer thinking.
  • Sleep better: As long as you get a certain amount of sleep – probably a minimum of five hours – the quality seems to be more important than the quantity.
  • Sit up straight: Posture affects your thinking process. Prove it to yourself by doing math in your head while slouching, looking at the floor and letting your mouth hang open. Then do the mental math while sitting up straight, keeping your mouth closed and looking forward or slightly upwards. You’ll notice that it’s easier to think with the latter posture.
  • Food: Eat less, Eat breakfast, Olive oil is good, drink wine. Vitamin E, C(organe juice)
December 14, 2006

Google Analytics for blogs

for all those who dont care about reader traffic/count on there blog sites – Good bye for now and do stopover for next post. Others read on


Google Analytics is free service to monitor and understand your site traffice. adding the Google Analytics tracking code to your website is easy—simply add the JavaScript snippet to the source code. Web analytics is the analysis of the data generated by visitors to Web sites — the pages they visit, the ads they click on, and various related metrics — for the purpose of marketing and content optimization. Google Analytics has been updated to integrate with the company’s AdWords advertising service, enabling marketers to obtain ROI metrics without the need to import ad campaign data. It also includes new summary views of traffic and trends, preformatted for executives, marketers, and Webmasters.

Big advantage – since I already have gmail id, I dont need to create new account/id.

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