Archive for ‘Tech views’

January 30, 2007

Upgrade to Vista now or WAIT?

Most hyped Software Product released, with 6bn$ investment and over 5years in development – Finally Windows Vista is here. Now, Microsoft marketing blitz for Windows Vista has begun. Confusion and temptation of when to buying Vista?? is question of the season.

If you want a truly seamless transition to Vista – especially if you’re upgrading your existing PC versus buying a new one with it pre-installed – I’d say wait. Not the possible 11 months or so it will take for Service Pack 1 to come out, but maybe a month or two to let software and hardware vendors to work out the kinks with their apps and drivers.

Also, Vista haven’t publish kernel OS code for 3rd Third party tools/software. So you will not find any 3rd party software for Vista as of yet.

Its good to remember – Historically Microsoft releases a really shoddy product on its initial launch. Windows 95, Windows 98, Windows ME (never had a shining moment anyway), and Windows XP were all mediocre or even terrible until the first or even second service pack or equivalent, with the exception of ME which was just plain terrible.

Vista already has known issues with lots of common hardware. It also doesn’t seem to have *really compelling* features to drive an upgrade. And of course, the biggest reason to not upgrade now, is the COST.

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January 26, 2007

New ROI of blogging report from Forrester

Eversince Google’s high-profile buyout of YouTube, I was wondering about ROI and how this can be extended to blogs. During my quest to understand this better.. I landed on Forrester to find very interesting research.

The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability

Many large companies stand on the brink of blogging, yet they are unwilling to take the plunge. Others, having dove in early, now face the challenge of managing existing blogs without the ability to show that they effectively support business goals. While blogging’s value can’t be measured precisely, marketers will find that calculating the ROI is easier than it looks. Following a three-step process, marketers can create a concrete picture of the key benefits, costs, and risks that blogging presents and understand how they are likely to impact business goals. This, in turn, enables marketers to answer the key questions, such as whether to blog or not to blog, or to make smart choices about an existing blog.

and follow-up research

Calculating The ROI Of Blogging: A Case Study, A Look At The ROI of General Motor’s FastLane Blog

Forrester used the process outlined in the first document in this series to calculate the ROI of General Motors’ FastLane blog; but, this is not merely an exercise to generate a number. Using scenarios, General Motors can understand the risk and impact of increases and decreases of a key metric — the number of press mentions — on the value of the blog. With this knowledge in hand, General Motors can make critical businesses decisions, such as whether to invest heavily in innovations that will rekindle press attention.

Metrics reflect the benefits:

These research deploy a framework to measure benefits of blogs.
Some common benefits highlighted are:

  • increased brand visibility, savings
  • from customer insights,
  • reduced impact from negative user-generated content,
  • increased sales efficiency
January 24, 2007

Yahoo… oho.. out of the game ??

Yahoo “blew it”, claims Wired in a lengthy expose. Company bounced back in the past five years, only to drop even deeper as it fell behind Google, the story alleges. It’s hard to argue with the raw data. Google’s revenues have taken a decisive lead over Yahoo’s.

Yahoo made two monumental mistakes: it failed to acquire Google in 2003 instead they allegedly brushed off the $5bn asking price, bidding a measly $3bn and it never properly integrated the 2002 Inktomi acquisition, a provider of pay-per-click advertising. The Inktomi deal is scheduled to be wrapped into the Yahoo business later this year, which is an embarrassment by all standards. The Inktomi dilemma is important, because Google has shown that good technology allows you marry the right advertiser with the right consumer/user.

But Yahoo also is betting on content much more than Google is. The firm is trying to be a destination rather than an information broker. Creating content is far more expensive than pointing people towards it.

Fact is: do a search on Google for anything. Anything at all. Then do the same search on Yahoo. One guess as to who comes up with more relevant data. One clue. It’s not Google. Come to think of it, Ask.com also has a better search than Google, and I know it’s not politically cool to say this on one of these sites, but so do MSN and AOL.

But Yahoo is falling behind, and if it allows this to continue, it risks becoming an acquisition target and Google is laughing all the way to the bank.

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