Posts tagged ‘Tata’

January 10, 2008

Tata’s 1 Lakh Car

Ratan Tata has unveiled the much speculated Rs 1 lakh car that was dismissed by many across the globe as a ‘myth’. Called the “Nano”, an model carrying a dealer price of Rs 1 lakh (exclusive of taxes) i.e. close to 2500$.

Tata Nano

Following are some details on the car:
Length: 3.1 metres / Height: 1.6 metres / Width: 1.5 metres
Engine: Rear-wheel drive, 2-cylinder, 623 cc, multi-point fuel-injection petrol engine. Engine is rear mounted. Tata said it was the first time a 2-cylinder gasoline engine was being used in a car with single balancer shaft.
Safety: Tata said the Nano has an all sheet-metal body, with safety features such as crumple zones, intrusion-resistant doors, seat-belts, strong seats and anchorages, and the rear tailgate glass bonded to the body. Tyres are tubeless.
Environment: Tata said tailpipe emission performance exceeded current regulatory requirements, and the Nano had a lower overall pollution level than two-wheelers made in India. It said high fuel efficiency (20 km/litre) ensured low carbon dioxide emissions.

The Tata “Nano” sports a 624cc 33bhp engine, and is expected to return a fuel economy of 20 Kmpl. It is 8 percent smaller externally than the Maruti 800, but claims to have 21 percent more space on the inside. And now that the “People’s Car” has become a reality at the ‘Auto Expo 2008’ being held in the capital today, much remains to be seen how it will influence the people of India, the existing traffic congestion, and the country’s economy. And mostly importantly So far Tata’s haven’t talked about product profitablity and margins.

But for now, it’s a promise fulfilled, as the man behind the vision (reality) chooses to put it. And it sure does puts india in global auto map. Now almost all global is looking at way to procedure small car with lower price. Whatever be the outcome of Tata’s Nano atleast it made almost every auto company think about their product strategy specially for emerging markets.

as always Great Show Tata.

Video : @ NDTV

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